In an effort to rekindle the Addams Family legacy for the series "Wednesday," unique AR filters were crafted to mirror the show's edgy tones and its characters' distinctive traits. Using Instagram and TikTok's unique functionalities, these filters drove fan interaction and deepened the immersive experience. We created the classic “roulette” style filter, an over the shoulder Uncle Fester, and finally, an incredibly labor-intensive “Thing Addams” filter, which required the use of the show’s 3D model which we then rigged to sit atop the user’s head and perform a series of animations prompted by user interaction. In the end, these filters were a massive success, tallying a whopping 300 million combined views, with users creating over 180,000 unique videos interacting with the TikTok effects.