“It’s not a reboot, it’s a comeback.” To encompass this mantra across our campaign, we set the groundwork by positioning Chip ‘n Dale and the Rescue Rangers as 90’s actors at the forefront of our humorous, retro, and eye-catching in-world creatives. We grabbed fans’ attention by touching on their nostalgia for the IP and by featuring the film’s fresh take that transcended our audience’s preconceived expectations. The hilarious and self-aware narrative we implemented in our creatives was carefully crafted to avoid spoilers of the numerous surprise cameos, while still showcasing the new storyline to get fans excited to stream the film at home. The film’s release was tied to National Streaming Day, so we worked with the Disney+ brand team to create a fun “Choose Your Own Adventure” tap-to-play on Twitter to demonstrate how this movie is a fun and playful ode to the love of Disney and pop culture. The original movie debuted on Nielsen’s Streaming Top 10 at No. 2 and overall at the No. 5 streaming position after premiering on Disney+ on May 16. Thanks to our magical partners at Disney+, we successfully blended Chip ‘n Dale’s world with ours, unlocking new memories for broad audiences on one of the biggest trips down memory lane.