Having worked on the last 2 seasons of Succession, it was an exhilarating opportunity to help HBO say goodbye to the beloved show on socials. To hone-in on the series’ elevated aesthetic, we produced creative assets that stayed polished and minimalist to really allow the show to speak (which it does well) — all while channeling HBO’s trademark prestige. In total, these social assets garnered over 1M total engagements across Instagram, Twitter, and Facebook. We also partnered with WB Discovery’s other brand handles handles alongside Max and HBO to create content across multiple platforms and channels, all in the name of highlighting the best and brightest moments of the last season, and the series as a whole. Creating key quote graphics, social supercuts and teasers for the upcoming week, and meme-style content reactive to fan chatter, we acted in the name of fan service and provided a second destination for fans to gather, commiserate and even see exclusive and BTS content. By the series finale, the Succession social channels accrued over 8.8M engagements, 71M video views, and grew its social footprint by nearly 50%.