NIKE’s overall objective was to increase awareness and sales of their WNBA jersey collection. Additionally it was also our personal goal to drive conversation and expand people’s purview of who can wear the WNBA jersey and expand people’s mind with how to rock and style the jersey on and off the court (similar to how the NBA jerseys are perceived by consumers). We came up with a 4 part series focused on 3 main campaign themes: Nostalgia, Legends, and Past-Present-Future. The jersey means more than just fashion or function — it represents the inspiration from the PAST, the dedication of the PRESENT, and the success of the FUTURE. Our series leaned into discussion topics that evoked feelings of NOSTALGIA, allowing our talent to expand on how the WNBA greats have inspired them through the years and their memories surrounding these moments. Through these reflections, we highlighted how these moments have shaped their personal style and connection to the WNBA jersey on and off the court. It was essential that the visuals and set design, shot both in our DMM Studios and on location at a basketball court, mirror the energy and personality of each of our talent and the overall campaign themes…. ultimately solidifying the protagonists as LEGENDS in their own right. Cumulatively, the videos received over 1 million views and over 40k engagements.