It’s Barbie’s World, and we’re all just living in it. We built an enticing world on socials with colorful and captivating creatives that showcased the beauty, fun and nostalgia of Barbie Land — and most of all, that the movie wasn’t going to be the typical IP revival feared in initial fan sentiment: it was also going to be sardonic and self-aware. We integrated Barbie’s signature pink into every creative, and through executions like collage-style paste ups and meme-style social pieces, we ensured that each piece highlighted the stacked cast and the energy they brought to their characters. Through making enchanting creatives that sparkled with personality, we made a big splash on socials. Barbie made the summer one to remember with over 62.8M engagements and 273.9M impressions across Facebook, Twitter, Instagram and TikTok. The pink party didn’t stop there as Barbies and Kens everywhere couldn’t get Kenough of the film. Barbie had the biggest opening of 2023 and soon became Barbillion, reaching over $1 billion at the global box office.